We developed the brand idea "The future of comfort is modular." This idea captures the company's emphasis on timelessness, progressiveness, craftsmanship, technology, and sustainability as part of a brand evolution.
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The logo mark was inspired by the stackable nature of contemporary furniture, which serves as the building blocks of creating a new room or home using architectural shapes such as doors, archways, tables, and interior items.
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Our color palette was influenced by Scandinavian design, featuring muted, neutral tones that complement various furniture styles. These colors feel warm, contemporary, simple, and classic - all characteristics that the Niko team was keen to convey.